Now before you move on to think how to make a startup bigger and better, one important question to answer is how to make your startup a reliable brand? We do know that branding needs time and investment—the correlation to success and investment is directly proportional at that! However, for a startup, it is next to impossible when it comes to pushing money solely into branding activities. Here are the top tips that will help you make your startup a reliable brand.
Also Read: Leading Cause for StartUp Failure
Frame A Plan
This has to be done right at the outset. This is because unless there is a framework of a strategy for marketing or promotion in place, you will tend to go awry. This haphazard decision making for branding your start up right will eat up more time and money without leading to productive results.
Also Read 7 Deadly Sins every Startup Founder does
Check Up The Competiveness
Before you place your start up as a brand– not just in terms of formal logos and set up. We mean to say that placing your start-up in terms of a brand offering certain services, you must research what similar names in the business are offering. This will hp you decide upon the pricing aspect since competitive pricing is a key to framing a reliable brand out of a startup. Researching the market in depth and well enough is the main trick to employ here. For all visitors you have on your site, the need lies in converting them to customers. As Jay Conrad Levinson says, “If you can’t convert those people to paying customers, you’ll have failed at one of Internet marketing’s necessities—converting visitors to customers.”
Also Read Characteristics of a Startup Company
Invest In An External Branding Agent
While Do It Yourself appears all hip and happening, trust us, it is not appealing. You cannot attempt to do everything by yourself. Invest a little part of your fund in a branding company that will help you with creating the right brand visibility in the market. It is not for nothing that you have expert professionals for every possible niche in the working world.
Wear The Customer’s Shoes
Yes, this is the best bet to turn your startup into a reliable brand. You must think like an entrepreneur but you need to wear the shoes of a buyer from time to time. Therefore, it is impertinent to look at your services and marketing aspects with an eagle’s eye laced with a critic’s opinion. Just because you are a founder, that never means you have to have everything as per you TASTE. Evan Williams opines, “User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”
Make sure the start up gains positive acceptance before you take the leap towards becoming a brand in the market.
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