Start-ups are all around us. From leading cities to smaller towns, there is a sudden rush of entrepreneurial spirit that is encouraging young guns to go ahead and start up their own ventures. While everything appears wow and rosy on the web, framing and keeping a start-up going on the right path is a job tougher than you imagined. To begin with, even if you forget the technicalities and the fundamentals of start-ups, then you are left with the founder bit. Yes, founders have superb ideas up their sleeves, can be risk takers and also can be enthusiastic spirits. However, one thing they need to brush up is their personal branding. As Navid Moazzez says, “Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!”
Also Read: Characteristics of a Startup Company
Personal Branding Is Mandatory
Much like a designer or an actor has a PR team working relentlessly to establish a set image for the individual, a start up’s founder must work on his own image and ideologies in a way that the world takes note. This where a personal brand comes in. In today’s fast-paced life, it is indeed easy to build a brand using social media. Therefore, the importance of social media platforms lies in the fact that as a founder of a startup, you can simply use these to channelize your ideas.
The Right Message
Personal branding is, even more, necessary for creating the right image in front of the investment panel. As a start up, you need funds—in ample and at the right time. Therefore, you have to know how building the right image by creating a brand will help you market the startup in itself. A good personal brand automatically makes people sit up and take note. You need to drive the message that you are a trustworthy individual. Once the outer world is convinced, the stakes in your start up automatically begin to get more appealing.
Make sure you have chiselled your personal brand in a way that there is no negative connotation around your image. You have to ensure that you come across as a trustworthy resource. Investors will rely on your ideas and your way of thought. So will the team you employ and the members you bring onboard. Unless you have diligently shaped a personal brand in a positive light, you will not be able to take the start up far. Let us wrap up with the words of Dave Buck. He says, “Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.”