Starting something on your own and of your own is the mantra of a modern world. While each one of us is blessed with a talent and capability only a handful of people, manage to take it ahead. Startups are surely growing in number which implies that more and number of people are concerned about accomplishing and beginning something of their own.
For preparing your startup as a brand requires ten times the effort that any corporate would require which is why to simplify your work a little more, we have come up with tips that would help you project your start up as a brand.
Also Read: Is your startup a sustainable business?
STRONG SOCIAL MEDIA PRESENCE
One of the most important aspect to project your startup as a brand is having a strong social media presence. Hire a social media manager or do it on your building an h2 social media presence is the need of the time. If you have an h2 social media presence across the various social media platforms, you are perceived as a brand and not a start up. Remember, it is a matter of public perception.
CREATE AN IDENTITY
Be it your logo, website, Facebook page, customer service, product or advertise.. Everything needs to look connected. Figure out what your start up stands for, what kind of identity does it beholds and work on it. If your brand identity is reliability and trustworthiness then using neon colours in your logo or website would narrate a different story altogether. If your product is claimed to be fantastic but your customer service is poor… mind you, you will never gain the recognition of the brand.
Also Read: HOW TO VALIDATE YOUR STARTUP IDEA
BELIEVE IN THE BRAND
You need to understand that you are a brand much before people begin to believe it. Place your interviews, advertisements and offers exactly where people come looking for the brands. Do not be featured on a startup magazine and expect to be treated like a brand. You need to believe that you are a king, before buying a king size bed.
WORK ON CUSTOMER RELATION MANAGEMENT
Undoubtedly your customers and clients are the bread and butter to you but managing relationship is another important aspect of building yourself into a brand. Not everything may provide you monetary benefits; there are a few things in the business that reward you with non-monetary benefits such as – loyalty and word of mouth publicity.
Founders and Co-founders may not regularly interact with the customers or clients, but staff does. A well trained staff assures that your brand image stays untarnished because they are the ones who come in direct contact with your customers or clients.
Also Read: The Curious case of Jobs versus Startup
KEEP IT PROFESSIONAL
Startups are often taken for granted but you can avoid such scenarios by maintaining a code of conduct internally and some basic ethics and principles for the organisation. This makes you professional, filtering you out from the rest.
Certainly, the most expensive space is the space in the minds of the consumers, and once your startup settles in there for a favourable reason, we believe that there won’t be any looking back.