The dictionary defines it as “the action or process of setting something in motion.” While, Warby Parker co-CEO Neil Blumenthal, says: “A startup is a company working to solve a problem where the solution is not obvious, and achievement is not certain,”

Of course, every single person has his own definition of the whole concept. But, whatever may the meaning be, every startup depends on 3D. These 3 Ds are quite vital to any organization, new or old, but for startups, it is the Holy Grail.

These Ds of utmost importance are Devotion, Dedication, and Direction

What is Devotion?

To have a better future, one must first set up a goal. Then one has to take the path of a principle and most vitally lead oneself to the goal. Often leadership is a lonely path. And to keep ourselves inspired, motivated, and energized on this lonely path, we need to lead ourselves with our heart, purpose, and devotion.

It is rightly said that hard work has no substitute. Most of the successful people work harder than most people can even imagine. In Sanskrit, the word devotion means SHADHONA. ‘SHADHONA’ actually is; life’s pursuit with utmost discipline. According to teachings of Buddha, devotion turns into Discipline
Buddha’s teachings speaks about the following things,

•righteous effort —without effort, nothing can be achieved;
•righteous setup of mind —to actively observe and guide our minds towards our journey
•righteous concentration —concentration on wholesome thoughts and actions.

Since everything cannot be controlled by an act of will, we can definitely be devoted to life’s pursuit. As a result, our personal devotion turns us into better leaders. The old saying of lead by example has great importance in this case.

Now let’s tinker and ponder about what dedication is

One needs to be dedicated to lead a company to success, and not the attire. The dedication and loyalty one puts in is often reflected right back. The team members give as much, if not more, effort back. In every team at a business, different positions are occupied by individuals who are a naturally fit for the job. It doesn’t matter which gender is the majority in the team. What’s important is the assigning of the roles.


It is, after all, a group effort, and for this, the captain of the group has to stay focused and organized every single time. There will always be a lot of different opinions and kinds of personalities, but never say no and always stay calm when the going gets tough. If you are failing to make up your mind, think repeatedly or consult the trusted people or else just sleep it through.

And finally direction

We all know to reach some place we need some direction. Without direction we are helpless. The direction is the key to attaining any goal. In the case of startups also we need direction. The importance of direction is as stated below.

  1. Integrative force: direction combines the work and the processes of employees. When the employees are given a direction, all of them start to work in a co-operative manner.
  2. Start the action: if a leader can direct his employees, his employees will be better motivated and work in a better manner.
  3. Improves efficiency: with proper direction, the employees will be better motivated which results in improved efficiency.
  4. Facilitates change: direction shows the path to better change


Have this DDD, and there is just narrow chance that you would ever fail.

Varun Choudhary

Varun Choudhary

Diligent Listener | Conceptual Writer | Hard Core Performer And i make things :)