When innovating for the future, many people find inspiration in a famous quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
Whether or not Ford actually said these words, the premise is wrong. Ford’s customer base might not have invented automobiles on their own, but they did know they wanted a faster, reliable and more comfortable way to get from point A to point B. They needed Ford to come up with the right solution.
We often talk about innovation solely in the context of bleeding-edge technology, but technology is simply a tool to help you solve your customers’ problems. Future-proofing your company requires putting yourself in the customers’ shoes and building your business around their needs. Here are five tips to prepare your company for the future.
1. Fixate on the problem
Advancement develops from understanding what your clients need to accomplish and why. Watch how your clients utilize your item to decide how you can best tackle their issue. On the off chance that you attempt to accomplish this result, you’ll move far from creating components for the sole purpose of including extravagant accessories.
For instance, Apple’s snap wheel interface on the first iPod tackled an issue for its clients by giving them an approach to rapidly and effortlessly explore several documents on a little screen. Apply this result introduction to your procedure by watching, listening and requesting client criticism.
2. Think beyond your core product
We live in an administration economy in which organizations have risen above offering items; they’re
presently offering experiences.Think about how you can increase the value of your clients and assist them with accomplishing their sought result through the comprehensive experience you give.
Consider how you can increase the value of your clients and assist them with accomplishing their fancied result through the all encompassing knowledge you give.
For instance, Hilton Hotels as of late patched up its HHonors application, so clients can pick a lodging, review their room and book a stay through the versatile application. When they land at the inn, they sidestep the registration counter and flawlessly enter their inn room utilizing close field correspondence (NFC) on their cell phones. Hilton Hotels is separating its image in a swarmed industry and giving its clients more control to customize their lodging sit tight.
3. Build in an open way
New items or components don’t generally work the way clients need them to. Regardless of the possibility that it addresses your clients’ issues today, those needs and agony focuses will probably change after some time.
With regards to programming organizations specifically, it’s critical to assemble innovation that is adaptable and doesn’t paint your clients into a corner. Verify your item can coordinate with other existing arrangements and in addition those that may develop later on. Your innovation ought to dependably have the capacity to develop alongside your clients and their needs.
4. Stay plugged into the market
Whether you’re just getting started in your industry or you’ve been involved in it for decades, it’s important to stay immersed in your market. Stay in touch with other entrepreneurs, follow your competitors and use social media to follow influencers in your space.
Beware of the “Founder’s Dilemma”
don’t get caught up in wealth or control.
don’t get caught up in wealth or control. Stay connected to what’s happening in your industry and commit to delighting your customers.
Engage with partners to learn more about your customers and how they’re using technology. Ask questions and crowdsource ideas. There’s still no substitute for in-person interactions, so attend events and meet with your customers face-to-face. They’ll appreciate the face time and you’ll gain further insights into how best to serve them.
5. Inspire employees to innovate
Everybody has smart thoughts about how to grow an item and improve. The pioneers at future-confirmation organizations comprehend that an in number organization society surfaces these thoughts and goad advancement. Manufacture a culture that adjusts workers around an in number mission, values clear correspondence and urges individuals to seek after their imaginative thoughts. Put aside time for experimentation and enable workers to get included in undertakings and occupations outside of their average part.
Try not to concentrate the majority of your time, vitality or assets on a solitary system for future-sealing. Rather, separate your vitality between these three exercises:
Tuning in: Fulfilling clients’ solicitations for specific elements and enhancing your item
Interfacing: Understand the business sector and your rivals
Testing: Looking ahead at open doors for the items and administrations your clients don’t yet know they require
Adjusting these three things (paying consideration on your clients, keeping your heartbeat available and enhancing in front of the business sector) will set up your organization for tomorrow and the years ahead. As you work to do as such, nonetheless, don’t dismiss your central goal to make better results for your clients.
Your clients are both the issue and arrangement with regards to future-sealing your organization. Innovation is the screwdriver that will assist you with arriving.