What are the skills required to be a media professional?

media professional

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Media is a booming spectrum of career, right from production, planning, till public relations, there are the humongous amount of opportunities mushrooming this arena. Even though the job profile of each job is distinctively different from one other, yet there are several set of skills that are mandatory in across the media, be it event management, journalism, advertising, public relation or branding and marketing.


    You need creativity to become media professional

    Irrespective of which area of media are you working with you are required to be creative in your approach both on and off the job. Without creativity, survival in media is a tough task.



    A media professional is proactive

    Unlike most of the other fields, you work beyond 9am-5pm. It is true that your schedule will be fixed in office but thanks to the amazing connectivity that internet provides you will be taking conference calls, plans for next day, meeting with clients post your office hours too.



    media is driven by passion

    Get into this arena only and only if your passion demands you to be there. Even though the pay packs are high, you cannot survive in this field until you are driven by passion. The level of stress is immense and unless and until you love your job, you are not going to deal with it.


    communication at workplace

    communication skills are a part and parcel of this field. This is why every media personal must have adequate communication skills and a good command over language oral and written.



    stay updated

    A keen eye for what is happening in the surrounding is another key skill that a media professional must possess. Since the field is highly competitive, being observant and active often gives one edge over his or her competitors. In media, you can relax and sit back; there is always a constant connotation of improvement ahead.



    Hard work vs Smart work

    It is true that there is no short cut to hard work but in media, you got to be smart with hard work by your side. As stated earlier, there is competition in the field and hence while everyone works hard just like you, you can be a bit smarter too.


    Persuasion is backbone of becoming media professional

    No matter which section of media are you into you need to be persuasive. You need to be Persuasive towards your teammates, your clients, your audience, your seniors, and so on. Learn this right away.


    be a team player

    There is little in media that is done all alone. If you get into media, you need to be the team player. Teamwork is required everywhere be it marketing, creating content, advertising or anything. You will get to deal with various teammates and here you are supposed to keep calm and carry on!

The glitz and glam of media are fuels by the tireless and passionate efforts put by the people behind the curtains. You can get there too provided you get well versed with these skills along with your degrees.

Got any more tips for media professionals? shoot up in comments

Shweta Suvarna

Shweta Suvarna

A media student and aspiring writer. Loves to talk, observe and know people. Not entirely an extrovert, neither a hardcore introvert. Self driven and self motivated individual who seeks for nothing more than growth. "Be you own flame, even if it burns a little"